Thursday, March 29, 2012

My old Magnolia favorites!

After all the crazy talk about Selecta's Magnum, I have decided that whatever fondness I have for ice cream is so limited to certain types. Most especially, the types I grew up with and loved as a child. I keep saying that I still miss Magnolia's Ice Cream Sandwich. Yup, I still do. But I'm glad that the other old favorites are still around.

As a child, I had frequent cravings for Pinipig Crunch, Twin Popsies and the Drumstick. But since we're talking about Magnum here, I have a tendency to compare it directly to the Pinipig Crunch. True, the Pinipig Crunch isn't as fat or creamy as the Magnum. But I don't know. I really would go for it any day. Oh and the Sweet Corn flavor is sooooo back!!! The poster I have here is new and those prices are current. I found out that Sweet Corn is again available, at a surprise party we had for our girls in the HS Pep Squad last Monday. I was pleasantly surprised, eyes lit up and it was a moment that literally transported me back to my younger days ... seriously! I am so glad Magnolia is still around, even if the ice cream parlor on Aurora Boulevard is now but a memory. Sigh. Sniff.

Trying out the local version of Magnum was not a mind-blowing experience for me. Sorry to those who feel the opposite. All that hype about it was so effective though. People found themselves running to the nearest 7-11 or grocery store as soon as it was out. We did! So to give credit where credit is due, the ad agency that handled the product's pr and marketing did a really good job in whetting everyone's appetites. Kudos to you! But I've had enough of it, after trying two variants : Classic and Almond. They're not bad. They're just not ... extraordinary?


  1. Same here. The power of online community/social media. Credit also to their brand ambasaddors.