Saturday, July 7, 2007

Today's the day...


DLSU is officially back in the UAAP today. The league opens at 1pm, which means we need to be in Araneta much earlier to make sure we can find decent parking in Gateway Mall.

DH got our tickets yesterday. I was kinda hoping Araneta management wouldn't mandate ticket-buyers to purchase a gift certificate, just like they did in the past years. The GC costs P300! That's another 300 bucks on top of the cost of your ticket. That's what you call hard sell. They know that people will buy UAAP tickets regardless of the circumstances so they're taking full advantage of it. I'm a marketing person and one of the strategies I don't believe in is hard selling. Do that if you want to turn your consumers off.

Anyway back to the topic...I'm really excited about going to the opening. Our green shirts are ready, we're claiming them in Araneta, from the Gang Green stall manned by DH's Archer friends who started selling them 2 seasons ago. DH was part of this business but decided to forego participation this year.

More photos later!

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