Sunday, April 28, 2013

Farewell, Multiply

The other day, shocking news went around social media. At first, it was Multiply Indonesia that released a statement that it was closing down. I remember seeing job openings for Multiply Philippines very recently so I thought, maybe it won't happen here. But just minutes later, it was confirmed. Multiply is shutting down PERIOD. 

All throughout the day, reactions from my favorite sellers, mompreneurs, even friends I met there were all over Facebook and Twitter. It was sad! I started blogging in Multiply. I only moved my blog here because it was getting crowded there and it was slowly becoming a marketplace. But despite my transfer to Blogger, I continued to keep my Multiply account for shopping purposes. I know that so many others did the same thing. In fact, even when sellers started to put up Facebook pages, a lot of online shoppers still preferred the comforts of the Multiply Marketplace. With the new shopping features, it was so much more secure doing business there. 

People went nuts when they announced their planned upgrade and removal of their blog/sharing platform. They wanted to turn it into a shopping site and all of us users had to save all of our photos, lest they be deleted permanently. I don't think I was able to keep everything though, because I just had too many photos in there. I don't even want to think of what I've lost. 

It feels like the end of an era, with Multiply closing shop. Many sellers I know built their brands and became popular online shopping names in this place. Many are saying it was the upgrade that really caused everything to fall apart. True? I'm not sure. We'll probably find out more later on. As far as I know, even their staff is still trying to recover from the shock of losing their jobs all too suddenly. I wish them all and everyone else terribly affected by this closure well. 

Thanks for the memories!

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